What Is Home Staging?
Home staging is a form of visual merchandising. Spotlight Stagers incorporate staging techniques that draw from fundamentals of interior decorating, as well as feng shui and marketing principles.
Effective staging spotlights the good features while diminishing the flaws and turns unusual spaces into usable spaces. Staging makes the house look significantly better in photos – which is what potential buyers will see first while searching for homes online and decide within 3 seconds if they want to come visit the home in-person.
Successful staging makes a house not only look good but also feel good. This is known as creating an emotional response (emotional staging). Successful staging encourages buyers, while they are in the home, to see themselves living there and motivates them to make an offer.
Why Home Staging Is Important
When dealing with such a significant financial transaction as selling a home, do you really want to settle for a lower selling price or a longer marketing period of continuous showings and open houses?
To get the most bang for your buck, your home-staging efforts should be made with the goal to appeal to the widest possible range of buyers. The more people willing to submit purchase offers for your house, the higher the selling price will be.
Relative to the amount of time and money involved, staging may be one of the most lucrative projects you ever undertake. Potential buyers aren’t just looking for a structure to inhabit—they’re also looking for a way to fulfill their dreams and improve their lifestyles. Staging can create a more emotional response from the buyer, which ultimately can generate more money for the seller.
Home staging is also beneficial because potential buyers don’t want to see work that needs to be done upon moving into the home. They want a home they can move into and enjoy. For every problem they see, they’ll deduct its cost from their offer price, or worse, they will decide against even making an offer.
What Are the Benefits of Home Staging?
A well-staged home will sell for more than one that has not been staged. When home shoppers enter a successfully staged home, they can imagine themselves living there. A home that’s not staged will force a buyer to look past all of the seller’s possessions to imagine the home as theirs. Plus, photos of a properly staged home attract more eyeballs to the online listing, which is the first thing homebuyers see – and within seconds - determine if they want to come see the home in person.
Is Staging a House Worth It?
In addition to the overwhelming data showing that staged homes sell for significantly more, they also sell 50-80% faster, eliminating several potential months of carrying costs for the seller.
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